According to Wikipedia, “eSports (also known as electronic sports, esports, e-sports, competitive (video) gaming, professional (video) gaming, or pro gaming) is a form of competition that is facilitated by electronic systems, particularly video games; the input of players and teams as well as the output of the eSports system are mediated by human-computer interfaces.”
But to Kisaco Research, it is more than just competitive gaming – at the heart of eSports is a global, young, diverse – and passionate – community of professional and casual gamers, enthusiasts and collaborators that could (and in some instances have already) surpass traditional sports in its engagement of viewers and fans.
If you’re new to eSports and wondering what all the hoopla is, take a look at these Viewership numbers,presented by Newzoo Research:
Plus, you’ll only need to google the news to see experts within and outside eSports talking about how exciting the growth and potential are in eSports:
“Esports already is a viable marketing channel for big brands to target an extremely valuable and difficult-to-reach demographic—relatively affluent, young males. The problem is many big brands lack a basic understanding of the industry andstruggle to engage with the typical esports sponsorships.”– Bryce Blum,Partner & Founder, IME LAW
“The rise of video games as a spectator sport is unquestionably an exciting trend in our industry. Sofar, esports acts as a great marketing tool and an additional way to gain exposure for our brands and expand our audience.” – Strauss Zelnick, CEO of Take Two Interactive commenting to MCV UK
It is our aim to play our part in driving the eSports industry forward – through the education and awareness of businesses and executives looking to get into the space as well as encouraging the business networking of those already in the community.
In September 2015, we launched the original eSports conference in California and have had our attendees comeback to tell us about the deals and partnerships they were able to nurture from that meeting alone.
If you’re interested in learning about the eSports industry and how it could potentially impact the way you do business or engage with the elusive millennial audience, come join our event series.
Questions? Contact us
+44 (0)20 3696 2920
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Team Discounts Available!
Save 15% off conference package when you book and pay for a team of 3 by August 31st.